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The Secret Method to Sell Your Home In A Cold Market

So, you need to sell your home. A quick dip of the toe in the real estate pool will tell you the market is ice cold. Don’t worry. In this article, we look at a secret method that will sell your home in a cold real estate market.

The number one strategy for selling a home is simple – lower the price below similar other homes that are trying to sell as well. This is a very simple rule, but it can be very hard to implement in a cold real estate market. Why? Well, everyone is trying to follow it and it quickly turns into a game of owners slowly undercutting each other. This is great for buyers, but not so good for you.

When the real estate market is cold, a far better approach to selling your home is be creative. The question is what can you do to stand out from the crowd? There is no correct answer, per se. Instead, any answer is correct so long as it makes buyers sit up and pay attention.

There is one secret method that always gets buyers in the mood for making an offer. Incentives! There is a reason why all those infomercials throw extra incentives at you – the strategy works. In real estate, you’ve probably seen a few sellers use similar approaches. They are shown on the local news offering a free car or vacation to anyone who buys their home.

This approach rarely produces a buyer, unfortunately. Why? Didn’t I just say incentives work? Yes, I did and, yes, they do. The incentives, however, have to be the right ones. People that are buying homes are not really interested in new cars or homes. They are VERY interested in things to do with the home they will purchase.

One strategy that always works is critical eye improvement strategy. Invite a friend over to your home. Ask them to walk through the home and tell you honestly what they would change if they could. The kitchen and the bathrooms usually are at the top of the list. It doesn’t really matter. Just take note of what the criticism is and don’t get angry. Get an estimate of the remodel cost of that section of your home.

Now comes the magic. As part of your listing, make a very prominent note that you will be offering an incentive of “x” amount of dollars to be used for a particular improvement. Make sure nobody can miss it if they view the marketing materials.

This simple, creative incentive will have buyers coming to your home. Why? Well, what do most people do when they buy a home? They immediately rip apart some section of the home and remodel it! The only thing that holds them back is the cost of doing it. Well, you are offering to give them the money for the remodel! Think they’ll be interested?

Ah, but you are probably wondering where you are going to get this money from. The answer is simple – the sales price. With this type of offer, you can be a bit above the median home price for the area. You usually end up coming out around even. Of course, you also sell the home while your neighbours sit around and watch their homes get no interest.

The Ceramic Tile Is the Best Choice for Covering Your Floors

At some point, all people want to change something in their homes, and the way that they do that has altered a lot over the last years. Nowadays, there are a lot of TV channels and internet websites that are specialized in home design, both outdoors and for the interior. When you need to change the tiles in your home, you can easily watch some of the shows and find out the main features of some models of ceramic tile, thus deciding which is best for your purpose.

When deciding to remodel your house, you will basically start with a type of flooring that will surely change the whole aspect of the room. For example, a carpet in that room will tend to make the room smaller and feel more closed up, whereas a wooden floor will give the room the appearance of a natural and brighter space. The ceramic floor tile is the best choice you can make for both the kitchen and the bathroom of your house. It is important though to figure out exactly what type of ceramic tile you need to use and which model you should pick. Ceramic tiles are used to decorate floors, walls and ceilings, as it has several advantages.

Although not as resistant in time as the marble tiles, the ceramic floor tile models are countless and one of them will surely match your personality. This is the best feature of ceramic, because the fact that it comes in different shapes and colors makes it easier to design and create the desired effect. Apart from this, there are numerous colors that vary from dark shades to lighter ones. By mixing them, one can obtain the perfect blend of colors to match the features of the room.

The most important thing you should know about the ceramic floor tile is that although it is hard to maintain clean, not doing so can compromise their quality. This is why you should find out what the best cleaning products are, so that you can keep your tiles safe for a long period of time.

To summarize, if you choose to apply a ceramic tile layer on your kitchen floor, you can research the different patterns that you can create to embellish your room in the best way possible. Ask professionals and get their help to prevent making the wrong choice and ending up with tiles that do not match the rest of the room and the furniture.

How to Select a Flooring Material For Your Kitchen, Bedroom Or Bathroom


Bathroom flooring is a choice that is mainly affected by the moisture factor. The main decision is usually between tile and vinyl, and is often made by the remodeler’s budget. Vinyl flooring is cost-efficient and water resistant, but will wear and tear easier than tile. Vinyl is also impossible to repair once scratched or ripped and tends to have a “manufactured” look to it. Tile is the premium bathroom flooring. High durability and natural beauty are just two factors which make tile stand out.

Entries, Foyers, Mudrooms, and Laundry

These rooms are main traffic areas and require durability, resistance to water and staining, and ease of cleaning. The combination of these factors often lead home remodelers to a choice between vinyl and tile. Vinyl is a more temporary choice for flooring in these areas. Vinyl flooring wears down over time and will need to be updated between 5 and 10 years. Tile is a more permanent and durable choice. Tile’s natural strength and beauty create longevity for any floor.


Bedroom flooring is a choice based on one or two users. Traffic is low, and often it is a choice between carpet, hardwood or laminate flooring. Carpet feels warmer and is softer to the feet, but tends to hold moisture, dirt and mildew. Hardwood feels cooler, is easier to clean but is more expensive than carpet. Hardwood floors are very durable and can be refinished when needed. Laminate wood floors represent the same qualities as hardwoods and are fairly inexpensive, but are harder to repair when damaged.


Kitchen flooring has perhaps the most options to choose from. These include laminate, hardwood, tile, and vinyl. Laminate and hardwood flooring are good choices in kitchens when they contrast the cabinets. For example, white cabinets and natural oak hardwood flooring, or natural oak cabinets and dark laminate flooring. Vinyl is an economic choice that many first time homeowners choose based on price. Tile is a beautiful product that is natural and durable. However, it is comparable in price to hardwood floors.

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