Archive for

Increase The Resale Value Of A Home By Updating The Bathroom Vanity

Many homeowners look at their home as a financial investment as well as a place to live and raise their families. To ensure that a home maintains its value, homeowners will often have to make small updates and changes to the home. The two rooms in a home that will produce the largest return on an investment are the kitchen and bathrooms.

Most potential homebuyers are looking for a home that is up-to-date and ready to move into. These individuals will pay top dollar for a home that has been well maintained and is up-to-date with all of the current decorating trends and styles. When homeowners decide to renovate, they should place a great deal of emphasis on the bathroom as it is a major selling point in most homes.

One of the first things that homeowners should consider replacing is the bathroom vanity. This is because the vanity is often the focal point of the bathroom and the vanity that is chosen will also set the tone for the rest of the bathroom design. There are several things that homeowners should take into consideration when choosing a new vanity.

When purchasing a vanity, carefully measure the bathroom and choose a vanity that is the perfect size. Often times, homeowners will choose a vanity that is attractive, but fail to consider how it will look in the space. The result is often a bathroom vanity that is too large and takes too much floor space, or a vanity that is too small and does not offer enough storage.

In addition to size, it is also important to carefully choose the style of the vanity. The best way to ensure that the vanity is appropriate for the space is to choose a vanity that matches the existing style and architecture of the rest of home.

New Construction Homes – Making All the Important Decisions

When browsing through new construction homes, potential buyers often see the benefit to creating something that they can customize for themselves. Along the way, there are many decisions that need to be made and the homeowner gets an opportunity to create the living space of his or her dreams. These decisions involve everything from the flooring to the ceiling fans and plenty of items in between.


With a new construction home, the buyer has the ability to choose the flooring that he or he is most interested in. Some places, like the kitchen and the bathrooms will probably have some type of tile or linoleum but the buyer gets to choose the colors, the patter, and even the size of the tiles. There are some options that come standard while others are considered an upgrade and will cost more.

In the main living areas and bedrooms, buyers can also choose to put in some type of tile or they can look through the different types of carpeting. These areas come with builder’s grade carpeting and builder’s grade padding but a person can make the necessary changes to have more comfortable flooring wherever they choose. In some cases, a homeowner will go with the flooring that comes in the house and makes plans to replace it on their own.


In the kitchen, new construction homes come with everything except a refrigerator. Buyers get to choose the appliances that will work best for their lives. In some cases, the kitchen can be changed to accommodate things like a double oven or a larger refrigerator. The builder works with the buyer to determine what can be changed and what needs to stay the same.

Sinks, Countertops, and Cabinets

Just like flooring, there are multiple options for sinks, countertops, and cabinets. Buyers often make an appointment with a local design center that the builder works with to look at the different options up close and make a decision. There are several combinations that can work to add an extra elegance to the house or create a casual yet comfortable atmosphere.

There are options that come with the house that are included in the cost and there are ways to upgrade. For many homeowners, the purchase of a new construction home is a hefty investment and they want to make sure that they get exactly what they want from the start. When compared to going in later and remodeling or making changes, adding these upgrades and amenities when the house is built makes much more sense financially.


New construction homes also allow a buyer to choose which rooms of the house with be pre-wired for things like fans, cable and phones. Some rooms are already set up with these things while others don’t have any and it helps to be able to add these things right away.

The Top Three Local Business Holiday Marketing Tips For Tough Times

The holiday shopping season is upon us, but the current downturn in the economy leaves less room for holiday cheer. Shoppers may be spending less money as a result of the tight economy, but they will definitely be spending money this holiday season.

This means it is more important than ever to know how to market your business more effectively to avoid missing out on sales.

Here are some recession proof holiday marketing tips to help your business not only survive, but thrive during this lean holiday season and beyond:

1. Go Directly To Your Customers:

Generate more sales for your local business by marketing directly to the target market within your surrounding community. These are the potential customers driving by your business on a daily basis who may not be aware of your business, or need an incentive to visit you.

Drive in more profits by creating a direct mail campaign that will give the target market in your surrounding community a compelling reason to visit your business. You can create a sales letter series focused on a special holiday offer, or a postcard series highlighting monthly special offers.

2. Give Them A Gift They Can Actually Use:

Give your customers gift certificates as a way of thanking them for their business. Include a gift certificate for $25 (or any amount) with their bill or receipt during the holidays.

Or give away a product, such as a free pair of earrings or a tie, with the purchase of a dress or suit for the holidays if you are a clothing store owner.

You can also generate referrals by giving customers gift certificates they can give to their friends as a holiday gift. For example, a Massage Therapist can give away gift certificates offering a free 30 minute massage for new visitors to current clients.

The current client would put their name as the giver on the gift certificate, so the Massage Therapist can keep track of the referrals; and give the referrer a Thank You gift.

3. The More The Merrier…And More Profits

Create profitable joint ventures with your business neighbors or complimentary businesses. You can do co-op holiday marketing by exchanging gift certificates to give to each other’s customers as a holiday promotion.

You can create a holiday gift guide that each participating business can donate a gift certificate to; and all participating businesses can distribute the holiday gift guides to their customers.

Finally, add some much needed holiday cheer during these tough times by hosting a holiday party for your local community.

You can create co-op marketing opportunities for your business neighbors and complimentary businesses by allowing them to donate services or products for the party. They can also co-sponsor the party by helping with the funding.

Your holiday party will help your local community learn more about your business, and neighboring businesses while also spreading goodwill that will be remembered well into the next year… and whenever they are in need of your product or service.